Paris, Wednesday 21st June – Seven Dreamers Laboratories, Inc. (Headquarter : Minato-ku, Tokyo, Japon, President & CEO : Shin Sakane, hereinafter “Seven Dreamers”), a technology group dedicated to creating totally novel, world-first products, has announced today that it unveils a tube-shaped medical device called “nastent” in July 2017, for the first time abroad in France as its European expansion strategy. nastent is a tube-shaped medical device that is inserted into the nasal passage to aid breathing during sleep by preventing obstruction of the airway.
Seven Dreamers, as a cutting-edge multi-activities company, spreads its expertise to the healthcare industry. 2007 was marked by the creation of nastent, the first nasal insertion medical device for the treatment of sleep apnea and snoring. It commenced selling in Japan in 2014 and sold 1 million to over 60,000 people.
NASTENTTM IS AN INNOVATING TREATMENT IN THE MANAGEMENT OF SLEEP APNEA AND SNORING
Sleep apnea is a major health issue in Europe and in France. Snoring affects approximately 15 million people, whist 5% suffer from sleep apnea in France *1.
Untreated sleep apnea may be responsible for poor performance in everyday activities, such at work for example. It can also hurt relationships. The lack of sleep can clearly lead to serious complications such as depression, cardiovascular diseases or risks of stroke *2.
The treatment of choice for obstructive sleep apnea is the continuous positive airway (CPAP) pressure device; mouthpiece therapy is recommended as second line of treatment.
Side effects caused by CPAP such as sneezing, sinusitis, conjunctivitis as well as mouthpiece therapy (mouth discomfort) can lead to a non compliance with treatment.
Seven Dreamers, endeavors to employ its technical capabilities to improve the patients’ daily life. “We want to change the world and free people suffering from sleep apnea and snoring all over Europe”, Shin Sakane said.
*1 Source HAS 2014 – Évaluation clinique et économique des dispositifs médicaux
*2 Heart Health Study. Am J Respir Crit Care Med. 2001 Jan;163(1):19-25. – Shahar et al. Sleep-disordered breathing and cardiovascular disease: cross-sectional results of the Sleep
NASTENTTM, THE 1ST NASAL INSERTION SINGLE-USE MEDICAL DEVICE FOR SLEEP APNEA AND SNORING
nastent is indicated for snoring and sleep apnea. It is also advised for non compliant patients of CPAP or mouthpiece therapy. nastent, made from extremely soft material (sillicone, stainless steel and glycerin) is a sterile tube shaped medical device that is inserted into the nose and attached to the nasal septum. nastent exists in different sizes to fit everyone’s morphology.
nastent helps breathing by preventing the obstruction of the airway which causes poor sleep and frequent waking during sleep.
nastent is designed to be used widely with minimal discomfort, nastent gives simplicity and autonomy. It is easy to use and instant. Patients can use nastent exclusively or combine their CPAP and nastentTM according to the situation such as vacations or business trip.
nastent allows patients to live freely without their CPAP, no power supply is required. nastent’s use does not restrict people from their normal activities such as watching TV, reading, drinking etc.
RAISING AWARENESS OF NASTENTTM
The practice is new. Seven Dreamers has decided to raise awareness to inform patients about the new treatment option.
Pharmacists and doctors play a key role. ENT specialists will make measurements and prescribe the appropriate length, pharmacists will inform and advise on the different sizes (Starter Kit) for correct usage and most effective treatment.
Several communication tools have been developed for improving patient compliance. Seven Dreamers will implement digital marketing in Europe including France to support patients ; videos will be released online- www.nastent.fr- and at the occasion of a communication and advertising campaign starting from July.
• nastent will be available in around 4400 pharmacies in France commencing on July the 1st and additional 11 000 in September as well as online – www.nastent.fr-
• nastent retail recommended price : 35€
• nastent Classic box contains 7 nastent
nastent will be sold in France from July and UK, Germany, and Spain in the coming weeks. It has already distributed in Netherlands.
■ About seven dreamers laboratories, inc.
Seven Dreamers is a technology group dedicated to creating totally novel, world-first products. Its first project was the development of nastent, a tube-shaped medical device that is inserted into the nasal passage to aid breathing during sleep by preventing obstruction of the airway. Its second project was the use of an original 3D measurement system to manufacture totally order-made carbon golf shafts. For its third project, Seven Dreamers developed Laundroid as the world’s first fully automatic laundry folding machine and started to take advance registration for Laundroid in May 2017.
Head office : 1-4-28, Mita, Minato, Tokyo
President & CEO : Shin Sakane
Capital : JPY 7.7 billion (including capital reserve)
Website : www.sevendreamers.com
seven dreamers laboratories inc. Public Relations Dept. (Hoshida, Saho)